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Free shipping on U.S. orders of $75+.

  • Happy B-DAY KYBI!

    The 4th Birthday Collection is here!

    Shop Now

  • Eras Tour has entered the chat:

    Shop the Swiftie Collection

    Click here

  • Big Feelings Club

    It's time to join the most emotional club in town. :)
    SHOP HERE

  • Be Kind To Your Mind

    KYBI's mental health journal is here to make caring for your mind easy and accessible.
    Click here to shop

  • Cheering You On

    with home goods, paper products + more
    Read More About KYBI

  • The best part of your morning just got better.

    Start your day off right

    with coffee from the perfect mug.
    Shop all mugs
Free Shipping Over $75 Enjoy free U.S. shipping on orders of $75+.
Worry-free shopping Free and easy returns within 30 days of purchase.
More Than A Small Biz Your purchase helps fund the "Write In The Feels" program.

Happy Bday KYBI!

The 4th Birthday Collection


Mental Health Coloring Book
Mental Health Coloring Book
$12.00
All Panic No Disco Tote Bag
All Panic No Disco Tote Bag
$14.00
I Always Figure It Out Notepad
I Always Figure It Out Notepad
$9.00
Paper Thin Plans Notepad
Paper Thin Plans Notepad
$9.00
IDK Traffic Light Sticker
IDK Traffic Light Sticker
$4.00
Color-It-In Florals Bookmark
Color-It-In Florals Bookmark
$2.50
You Deserve a Lil Treat Sticker
You Deserve a Lil Treat Sticker
$4.00
Look for the Happy Things Sticker
Look for the Happy Things Sticker
$4.00
View all

Hand-Lettered And Handmade

All KYBI designs are drawn by hand right outside of San Marcos, TX. Most items are made by hand too – yay for items created with love!

clean products, clean conscience

KYBI is committed to using eco-friendly inks, materials, and processes for all items. For information on recycling your shipping supplies, click here.

Say It With Stickers

A KYBI Staple!


I Told My Therapist About You Sticker
I Told My Therapist About You Sticker $4.00
Stop Being So Hard on Yourself Sticker
Stop Being So Hard on Yourself Sticker $4.00
Better With You In It Sticker
Better With You In It Sticker $4.00
Take Care of Yourself Sticker
Take Care of Yourself Sticker $4.00

Stickers are KYBI's bestseller, and for good reason! With over 50 fun designs to choose from, there's truly a sticker for every personality.

Shop all stickers

Spreading Joy Since 2019.

With over 20,000 products sold, KYBI is proud to be a brand dedicated to adding extra joy into your life.

Oh hey!

I'm Kyndra! So happy you're here. <3

KynYouBelieveIt is a lifestyle brand dedicated to spreading joy and empowering women throughout the world.

Just like you, my items have a unique personality: often inspirational, sometimes funny, always made with love. Take a look around – it's sure to be love at first sight.

Read more about my story

More than a small biz.

You're in the right place if you believe...

love is love | black lives matter | feminism is for everyone | every voice matters


All products sold by KYBI support these values, with monthly donations made to Pretty Brown Girls, TWLOHA, AVOW Texas, and more.

LEARN MORE HERE

Word On The street is...

  • KYBI is my go-to small business for the sweetest and most thoughtful gifts! Made even better by the genuine care Kyndra shows her community, and the support she gives other small businesses and charitable organizations. I always know my order will ship quickly and I'm cared for as a customer!

    Kirsten – Kansas, USA

  • I absolutely love the bookmarks I ordered. I received them very quickly, they were packaged beautifully, and there was a hand written thank you, for a personal feeling. The bookmarks are beautiful and great quality. I will definitely order again!

    Allison – Iowa, USA

  • KYBI has quickly earned the top spot on my Favorite Small Business list! Kyndra always has the cutest, most heartfelt things in her shop and everything I’ve ever ordered has been top notch. The care and love Kyndra puts into every item is palpable. KYBI is also the first shop I go to to look for gifts! Everyone I’ve gotten something for from KYBI has absolutely LOVED their item. 10/10, highly recommend."

    Laura – Texas, USA

  • "Absolutely in love. Never have I opened a parcel that has been packed with so much love and care. Shipped so quickly considering it was going from USA to UK. So happy with the seller, products and experience that I will 100% be a returning customer. THANK YOU."

    Jodi – United Kingdom

  • I love Kyndra's shop. The products all have meaningful messages. My favorite collection is the mental health one. Her packing skills are thorough and she always includes a freebie, which is thoughtful. Additionally, she provides excellent customer service. I would buy everything from her shop if I could. Highly recommend. (P.S. Sign up for her newsletter. You will not regret it. :))

    Farrah - Washington, USA

  • I love love love my item from this shop! Came out even better than I expected and shipping was so quick! This shop is very trustworthy and the owner puts so much effort into every single little detail. :)

    Sarah – Canada

  • Want your own testimonial featured? Email me at hello@kynyoubelieveit.com with a 2-4 sentence blurb about your experience with KYBI!

A lil somethin' for everyone

Shop by Product


Hey retailers!

Interested In Wholesale?

I sell products wholesale through Faire and Abound, and I think KYBI products would look great on your shelves. (Who cares if I'm biased?)

Learn more Here

Write In The Feels

KYBI's mental health journal exists as an all-in-one resource for checking in on your mental health – and I'm on a mission to make them accessible for all. Enter: the Write In The Feels intiative!

For every two mental health journals sold, I'll be donating one to someone in need. Ready to learn more about this program?

Click here!

The KYBI Journal:

On The Blog

Introducing Mix-and-Match Apparel

KYBI apparel reinvented! Introducing a new approach to apparel that gives my customers (that's you!) a bit of creative control.
Read more

Advice from IG: Getting Hydrated

I'm on a mission to drink more water, and maybe you are too. Here are some tips from the KYBI IG community!
Read more

My 2023 Word Of The Year

My 2023 word of the year is (drumroll please)... BLOOM! Here's a little insight as to how I ended up here.
Read more

Let's Be Insta Besties

Follow KYBI on Instagram for giveaways, behind-the-scenes, and more!